It is not a new platforms, but a completely renewed web site with a new layout and new contents.
CTE web site is now a “place” for knowing the company thanks to new videos available on line, interactive images and an easier, intuitive usability.
500 visitors enter every day www.ctelift.com to find information about our products, to ask quotations, to look for second-hand platforms, to read about us, book training courses or contact our service for any after-sales request.
This is why CTE has set as its goal to improve its web site: the result is to offer to our users an easier, faster and dynamic navigability starting from an appealing and lively home page.
Four different key points have driven the restyling: attention to contents usability, exhaustive and clear presentation of products range thanks to the emphasis to videos and images, contents optimization to satisfy the SEO criteria of searching engines, and last but not least the possibility to consult the web site by smartphones or tablets.
NEW IMPACTANT HOME PAGE
The homepage has been built to catch immediately the attention thank to scrolling images on the central part of the page. This area has been created to show 4 different concepts (International mission, dealer’s world, CTE’s pay off “work becomes easy” and Training – Service) by impactant and emotional pictures.
The navigation menu has been revised to improve the effectiveness of products search and company. Specifically the menu link “Models” has been eriched with explaining pictures to make the product search easier.
The horizontal banner “Recommaned by CTE” works as display and offers scrolling images of the most important products. By a click, the user can enter directly to the selected model’s page.
On the bottom of the page, the user can read news, exhibition information, the product of the mounth and some videos, important tools to show how our machines work.
INSTITUTIONAL AREA THAT LOOKS TO THE INTERNATIONAL
Institutional pages has been redesigned to show in depth the philosophy of CTE brand, its 30 years history and its mission with particular emphasis to the international network.
An important novelty of the CTE new web site is the Dealer’s World section, a window on CTE world that the company opens to its historical and potential dealer: the meaning of being a CTE dealer’s and the opportunities CTE offers to its dealers.
A CLOSER LOOK TO THE FUTURE COMMUNICATION
CTE is always up to date also in the communication and awareness of new technologies with the aim to get closer to customers and market needs.