CTE expands its Italian sales force with the area managers Ibba and Locatelli


CTE SpA announces an important strategic change within its sales force with the addition of two new area managers for northern Italy: Gianluca Ibba and Moris Locatelli.

Following the important investment in products with a renewal and expansion of the range and launches of new models (ZED, TRACCESS and B-LIFT, with the addition of the distribution of the whole Genie self-propelled range in Italy), for CTE the moment is suitable to focus also on the capillarity of the sales force in the Italian territory. Gianluca Ibba will be in charge of Piedmont, Liguria, Valle d’Aosta and the Lombard provinces of Como and Lecco, while Moris Locatelli will be in charge of the other provinces of Lombardy, Italian Switzerland, and the Emilia provinces of Parma and Piacenza.


Both joined CTE’s Customer Care team between March and April 2021.


Gianluca Ibba, born in 1974, has extensive experience in the field of aerial lifting in companies in northern Italy. He states: “I am thrilled to be joining a leading company in the industry. My ambition is to bring potential customers to know the value of our aerial platforms and our company philosophy”.


Moris Locatelli, born in 1972, for several years in the field of aerial lifting and earthmoving for companies in northern Italy, declares: “I am very happy and very motivated for this new professional adventure in CTE, which I consider stimulating and challenging. I will continue my professional growth path and I will try to bring what I have learned in my various work experiences as an important baggage to strengthen the presence of CTE in my areas”.


Marco Govoni, Sales Director of CTE, explains the new vision and welcomes Gianluca and Moris: “We welcome our new colleagues with open arms who, in addition to consolidating our presence in the Italian North West area, bring a wave of enthusiasm and energy to all our team. We count on the contribution of two valid professionals such as Moris and Gianluca who have already gained experience in the sector and who have the will and the awareness to achieve important goals with us. Coinciding with the 40th anniversary of our foundation, CTE SpA puts in new resources and energies to take a renewed path of success”.


In the picture, on the left Moris Locatelli and on the right Gianluca Ibba.