Giovanni Carbonara joins the CTE SpA sales team

CTE SpA announces an important strategic turn in regards the CTE TRACCESS line, the « spiderlift » range in the portfolio. The change of pace is represented by a firm determination to become one of the most important players in the spider sector through an important investment on the product with a range renewal and widening, and launch of new models (of which two already in 2019), on industrial activities increasing the production capacity, and on human resources.

CTE is pleased to announce that Giovanni Carbonara joins the CTE SpA sales organization from April 2nd 2019 with the role of CTE TRACCESS brand manager. He will be in charge of developing the range both for products and markets.

At the Bauma 2019 fair, the new CTE TRACCESS 200 model will be revealed as a world premiere. This event, together with the arrival of Giovanni Carbonara, therefore marks the start of a new era and vision for the CTE TRACCESS range.

Giovanni, who in the last 14 years has gained significant experience in the world of spiders, after a long experience in the field of aerial platforms also in other business areas, declares: “I am enthusiastic and motivated to contribute to the success of CTE TRACCESS. The planned expansion of the range and the investments planned for this product will bring us among the major players in the sector. With the support and the CTE sales network, our ambition is to become market leader”.

Marco Govoni, Sales Director of CTE, explains the new vision and welcomes Giovanni: « Our Company has decided to take on a new fascinating challenge in the coming years, to play a leadership role in the world – of spiders – in which CTE has not always played a leading role, having the truck-mounted platforms as its core business we felt that Giovanni’s skills are the best possible vehicle to build together a complete product range and enhance the CTE TRACCESS brand internationally. We are really pleased to welcome him to our team and I personally welcome him with our motto Work Becomes Easy« .